So it's Dine For America day. I think I'll insist that we go out to dinner tonight! There are several participating restaurants in our area. And there are many many more in Seattle proper.
I think it's interesting to see that every restaurant that's participating has a different amount they're donating. Some say 100% of day's proceeds. Some say 10% of day's sales. I'm going to choose a restaurant that says 100% of day's sales. You can't ask for much more than that!
I saw one restaurant is giving 10% of the day's proceeds. I don't know how they're defining proceeds, but I define proceeds as bottom line, so how chintzy is that? I mean, 10% of the day's SALES would be one thing, but the proceeds? If their margin is as high as 20% (and that would be a GREAT margin) then they'll contribute 10% of 20%? What's that? .02 of sales? Chintzy.
Maybe my math skills aren't as sharp as some, but even I can figure out that if it's worded cleverly enough, some of these restaurants aren't going to be contributing much at all. I think that sucks.
I guess we should just be glad people are doing anything. Even if it's just to get free advertising and isn't going to really cost them anything.
I probably sound a lot more jaded that I really am. But I'm a little irked by some of these participating restaurants.
Can you tell?
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